Installation is easy! When you register online for a XStats™ account a custom HTML code is generated and delivered to you via email. Upon receipt of this code, simply copy the code in its entirety and paste it in the BOTTOM of the source code of any of the web pages in your site for which you would like to record traffic statistics. If you would like to track traffic throughout your entire site, you merely paste this code on every one of your web pages. For even faster set-up,
use our Installation Wizard!
These few lines of code added to your web pages will allow our servers to start collecting traffic data each time a surfer visits your website. As your visitors navigate throughout your site, XStats™ keeps track of which pages they access, what types of browsers, operating systems and plug-ins they are using, where they came from, where they they exit your site from as well as hundreds of other vital web audience statistics.
XStats™ Statistics Guide
VISITOR TYPES
| Visitor Type |
Description |
| Impressions |
"Impressions" are defined as the total number of page views your site receives. At XStats™ we calculate impressions by adding the total number of unique visitors + reloads + hourly returns + daily returns to your site. |
| Uniques |
Uniques are Internet surfers who have either never visited your site before, or surfers who have not visited your site in the last 24 hours. |
| Reload |
Visitors to your site are categorized as "reloads" when they visit your page more than once in a 5 minute period. |
| Hourly Return |
Visitors are considered as Hourly Returns if they visit your site and then come back anywhere from 5 minutes to 1 hour later. |
| Daily Return |
Daily returns are visitors who come back between 1 hour and 24 hours after visiting your site the first time. This type of traffic is very similar to Hourly Returns, but will tell you that surfers typically wait at least a few hours before they return. |
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DAILY STATISTICAL BREAK DOWNS
| Type |
Description |
| Cur |
Current stats. This represents the latest real time statistics that your site has already recorded for the day up to that time. |
| For |
Forecasted stats. This figure is calculated based on the figures you have recorded up to the moment of running your report and the amount of time remaining in the current day and reflects the number of hits your site should receive by the end of the day based on the traffic that's already been recorded. |
| Avg |
Average stats. The amount of traffic your site usually gets on a given day which will allow you to see if your traffic, on average, is up or down based on your previous traffic history. |
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STATISTICAL VIEWS
| Type |
Description |
| Current |
The Current view displays the number of visitors who are on your Web site right now. |
| General |
The General view provides you with complete overall summaries of your site traffic over the entire life of your site. |
| Daily |
The Daily view is an hour-by-hour break down of all of the statistics monitored by XStats™ for the life of your site on any given day. |
| Weekly |
The Weekly view allows you to gather information about how your site has performed historically by the day of the week. |
| Monthly |
The Monthly view provides historical traffic data broken down by each day of the month. |
| Quarterly |
The Quarterly view allows you to compare your your site's performance against various business quarters. |
| Yearly |
The Yearly view breaks down your site's traffic on a monthly basis. |
| Fiscal Year |
The Fiscal Year view allows you to customize XStats™ stat reporting to correspond with your company's fiscal year. |
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