Installation is easy! When you register online for a Xstats™ account a custom HTML code is generated and delivered to you via email. Upon receipt of this code, simply copy the code in its entirety and paste it into the source code of any of the web pages in your site for which you would like to record traffic statistics. If you would like to track traffic throughout your entire site, you merely paste this code on every one of your web pages. For even faster set-up, use ourInstallation Wizard!
These few lines of code added to your web pages will allow our servers to start collecting traffic data each time a surfter visits your website. As your visitors navigate throughout your site, Xstats™ keeps track of which pages they access, what types of browsers, operating systems and plug-ins they are using, where they came from, where they exit your site from as well as hundreds of other vital Web audience statistics.
Visitor Types
Visitor Type
Description
Impressions
"Impressions" are defined as the total number of page views your site receives. At Xstats™ we calculate impressions by adding the total number of unique visitors + reloads + hourly returns + daily returns to your site.
Unique
Unique visitors are Internet surfers who have either never visited your site before, or surfers who have not visited your site in the last 24 hours.
Reload
Visitors to your site are categorized as "reloads" when they visit your page more than once in a 5 minute period.
Hourly Return
Visitors are considered as Hourly Returns if they visit your site and then come back anywhere from 5 minutes to 1 hour later.
Daily Return
Daily returns are visitors who come back between 1 hour and 24 hours after visiting your site the first time. This type of traffic is very similar to Hourly Returns, but will tell you that surfers typically wait at least a few hours before they return.
Daily Statistical Break Downs
Type
Description
Cur
Current stats. This represents the latest real time statistics that your site has already recorded for the day up to that time.
For
Forecasted stats. This figure is calculated based on the figures you have recorded up to the moment of running your report and the amount of time remaining in the current day and reflects the number of hits your site should receive by the end of the day based on the traffic that's already been recorded.
Avg
Average stats. The amount of traffic your site usually gets on a given day which will allow you to see if your traffic, on average, is up or down based on your previous traffic history.
Satistical Views
Type
Description
General
The General view provides you with complete overall summaries of your site traffic over the entire life of your site.
Daily
The Daily view is an hour-by-hour break down of all of the statistics monitored by Xstats™ for the life of your site on any given day.
Weekly
The Weekly view allows you to gather information about how your site has performed historically by the day of the week.
Monthly
The Monthly view provides historical traffic data broken down by each day of the month.
Quarterly
The Quarterly view allows you to compare your your site's performance against various business quarters.
Yearly
The Yearly view breaks down your site's traffic on a monthly basis.
Fiscal
The Fiscal Year view allows you to customize Xstats™ stat reporting to correspond with your company's fiscal year.
